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Commitment Rings, Wedding Alliances, Diamonds, Custom Jewels, Jewels, Gold Rings, Earrings, Bracelets, Medallas, Jewelry Workshop, Jewelry Repair. We have been on Serrano Street in the Salamanca district since 1978 and have other jewellery in the streets José ortega and Gasset, and Goya.
In 1978 the group Nicols Joyeros Madrid 1917 opened its first jewellery of Serrano Street in the heart of the Barrio de Salamanca. Years later the family of Spanish jewelers Nicols incorporated into the jewellery of Serrano 86, the artisan jewellery workshops, the jewellery design studio and the central offices, integrating most of the value chain of jewellery creation, and making Nicols one of the few 100% Spanish jewelry stores that defend the design and creation of jewellery in Madrid and Spain. More than 40 years later Nicols is one of the few jewelers in the world that integrates the entire chain of jewelry production from mine to heart. With the addition of the third generation of jewelers Nicols, the Spanish firm integrated the purchase of jewellery in the deposits, and a unique shopping experience in which for example customers are taught to record their own wedding alliances.
Since its opening, our Serrano jewellery store has become one of the most emblematic and renowned jewellery stores on Madrid's Serrano Street, the commercial hub of Madrid's Golden Mile.Thanks to its designs, personalisation and the great value for money of its jewellery, but above all thanks to the tireless work to improve every day and to be present in the lives of our customers.
Over the past forty years, the Serrano Nicols jewellery store has become the trusted jewellery store for tens of thousands of customers around the world.They have been using jewellery handcrafted in Madrid to commemorate the most beautiful moments of their lives: engagements, weddings, anniversaries, births, baptisms, communions, graduations, retirements... Today, the Nicols jewellery workshops are not only dedicated to creating jewellery, but also to restoring, repairing or creating new jewellery from family jewellery that is broken or does not fit current tastes.For Nicols, the customer has always been king; listening to them, knowing their needs and creating jewellery that adapts to their personality and lifestyle is the most important thing. Therefore, and in order to adapt to the needs of the customer and their lifestyle 24 hours a day, seven days a week, in 2013, from our Serrano jewellery store we opened the Nicols e-boutique or online jewellery store.An online store that has helped reach millions of people around the world with the help of our YouTube channel Nicols TV.On behalf of the team of expert advisors at our Serrano jewelry store and the entire Nicols family, we would like to thank you for giving us the opportunity to become your trusted artisan jeweler.
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