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Madrid, 3rd March 2025 – Joyería NICOLS, a leader in high-end jewellery and watchmaking in Spain, is excited to announce the addition of Movado, one of the world's most iconic brands, to its exclusive catalogue. Movado watches, of Swiss origin, have conquered the US market with their unmistakable minimalist design and unparalleled quality. Now, watch enthusiasts in Spain can enjoy these emblematic Movado timepieces at Joyería NICOLS.
Where are Movado watches from? What does Movado mean?
Founded in 1881 in La Chaux-de-Fonds, Switzerland, Movado has distinguished itself through its commitment to innovation and cutting-edge design. Its famous dial design, featuring a single dot at 12 o'clock symbolising the sun at midday, is a work of art in the watchmaking industry. Although Swiss in origin, Movado Group operates primarily in the United States, where it has gained massive recognition and has become a phenomenon in the market.
Movado means "always in motion" in Esperanto, the most popular international auxiliary language. This meaning reflects the brand's essence: constant innovation and evolution in the design and functionality of its watches.
Why are Movado watches so popular in the United States?
The success of Movado watches in the United States lies in their perfect blend of elegant design, Swiss precision, and accessibility. Unlike other luxury brands, Movado watch offers a combination of sophistication and functionality at competitive prices. Its collaborations with renowned designers and museums have solidified its status as a benchmark of good taste and exclusivity in the American market.
Is it worth investing in a Movado watch?
When it comes to telling the time and offering a versatile range of styles and designs, Movado Group excels. For those seeking a reliable wristwatch without paying exorbitant prices, Movado is definitely worth considering. Its quality, combined with an iconic and minimalist design, makes it an attractive option for those seeking elegance and functionality without compromising their budget.
How much does a Movado watch cost?
The price of a Movado watch varies depending on the model and its features. At NICOLS, customers can find options starting from 500 euros for more accessible models, up to exclusive pieces that exceed 2,000 euros. This price range allows both collectors and newcomers to enjoy the Swiss quality of Movado watches.
How to adjust the hands of Movado watches
Adjusting the time on a Movado watch is a simple process. Most models feature a crown on the right side which, when gently pulled, allows the hands to be adjusted by turning it in the desired direction. For digital or smart models, the configuration is done through a touch interface or via an app linked to a smartphone.
Discover the Movado collection at Joyería NICOLS
At Joyería NICOLS, customers can find a wide selection of Movado watches for men and women, perfect for any occasion. From classic models to innovative smartwatches, the Movado collection offers a style for every taste. By visiting our boutiques in Madrid or accessing our website, the complete collection of Movado watches can be explored and purchased online.
This is the perfect opportunity to be part of the phenomenon that has taken the United States by storm. The range of Movado watches at Joyería NICOLS offers exceptional pieces designed to stand out.